Starbucks

Tazo Tea Presented By Starbucks

Long known for creating jitters of caffeine induced joy, Starbucks has operated Tazo Tea to present a calming side, a more refined and relaxing side to the cafe experience. Our goal in this campaign was to elevate the senses and promote the sense of being completely "unplugged" from the day-to-day.

This particular campaign saw us implement an elegant Adobe Flash interface that reflected the calming nature of the teas that they are promoting. Simple and soft transitions work in harmony with the copy to provide the customer with a chance at rethinking the notion of tea-time at Starbucks.