As an entrepreneur and a developer, I’ve had to cut my teeth on all aspects of both business and product design\development. With each successful product launch, there are lessons learned that warrent trepidation when considering the next course of action. No one wants to make the mistakes we were told not to make, yet we find ourselves running headlong into those same old patterns and proceedures that lead us into err. Only the foolish repeat mistakes whereas the wise are aware of what went wrong. So everyone talking about what went wrong with Kiko, a web 2.0 company and the answer is nothing new.
With the entire Web 2.0 taking hype in a short amount of time, it was just a matter of time before some tride and true issues arose around development processes. Now there is no excuse as we’ve learned from ten years of web experience what to do and what not to do. So why do companies keep on failing with their products?
Hype: I hate hype and consider nothing more damanging then lending oneself to becoming caught up in a practice or a method that they don’t fully grasp. It happened in 1998, 2000, and even now and most likely will again. Now, everyone is looking at Kiko’s business fallout as some bubble bursting in Web 2.0. Well its the same recipe.
The sale of the company, as its been stated, is clearly due to poor vision and failure to keep it real. They failed at all the simple “real world” product development potholes that aught to be avoided. If you’re developing a webapp, its probably wise to pick up 37s ??”Getting Real”:https://gettingreal.37signals.com/?? , and consider it your guide to sticking to the task and getting the right job done the right way for the right people.