Sense Method Media » music http://sensemethodmedia.com/blog Design and Development Mon, 19 Jan 2009 23:34:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 heima http://sensemethodmedia.com/blog/2007/09/05/heima/ http://sensemethodmedia.com/blog/2007/09/05/heima/#comments Wed, 05 Sep 2007 18:06:57 +0000 mastorna http://sensemethodmedia.com/2007/09/05/heima/ heima means at home – amazing beauty in this film.

]]> http://sensemethodmedia.com/blog/2007/09/05/heima/feed/ 0 Johnny Marr: The Shoe http://sensemethodmedia.com/blog/2007/04/23/johnny-marr-the-shoe/ http://sensemethodmedia.com/blog/2007/04/23/johnny-marr-the-shoe/#comments Mon, 23 Apr 2007 18:30:24 +0000 mastorna http://sensemethodmedia.com/2007/04/23/johnny-marr-the-shoe/ Johnny Marr: The Shoe – yes, a shoe.

]]> http://sensemethodmedia.com/blog/2007/04/23/johnny-marr-the-shoe/feed/ 0 Odd Advertising – Part 2302 http://sensemethodmedia.com/blog/2006/09/23/odd-advertising-part-2302/ http://sensemethodmedia.com/blog/2006/09/23/odd-advertising-part-2302/#comments Sat, 23 Sep 2006 22:56:00 +0000 mastorna http://sensemethodmedia.com/2006/09/23/odd-advertising-part-2302/ Why God why are Explosions in the Sky playing Your Hand in Mine over a Cadillac DTS advert? In the history of mismatches between art and commerce, this has to be one of the worst violations. Explosions in the Sky are perhaps one of the most intense musical experiences one can have, as the video shows. Epic, expansive, and achingly beautiful, which is what art is suppose to be. I suppose its hard to make art and hope for a paycheck, but it comes down to choosing your partners well. EITS in no way match the Cadillac brand and their consumer point of view. While both parties make good products, their partnership together does nothing to heighten each other’s product.

Casper on the Sigur Ros message board sums up the gross misstep perfectly:

I personally find nothing objective about this at all. I mean, when I’m rollin’ down the street in my 06′ Escalade with 20 inch chrome spinners and I’m topping off at 11 miles per gallon, the first thing I’m searching for is my copy of ‘The Earth Is Not a Cold Dead Place’ to pump through the hood harder than my $70,000 caddy is pumping holes through the o-zone layer. I don’t think General Motors could have chosen a better band to appeal to their target consumer, really. well done, advertising geeks!

Go get their albums now!

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